With March officially upon us there’s only one tech conference that comes to mind and that’s South By Southwest. The South By Southwest Interactive festival runs March 13-17th but you’d be amiss if you didn’t think startup founders across the globe woke up this morning planning out their adventure to southby.
I’ve been attending SXSW for over a decade. We can always spot the newbies.
Most startups are going to cap off SXSW with a blog post or two. They’re going to talk about spending way too much money, drinking way too much alcohol and how they didn’t get to see the top VC’s at the Techstars or 500 party. They’re going to question the validity of the pilgrimage to Austin Texas, especially with the blow up of Austin Ventures and all (just kidding).
Well Portland startup Cargo is starting their sxsw case study with a road trip that starts next week. A week from today to be exact. That’s when the team behind the connected car startup will start tracking data about their 2000+ mile journey to the heart of it all, according to the Portland Business Journal.
What Cargo is setting out to do will be a much better use of SXSW than just about every other startup that’s headed this way (ourselves included).
Cargo is a connected car startup that measures, tracks and reports on every single data point available from a car. The Cargo team is going to do a multimedia sensory explosion road trip to SXSW and share it as much as possible with users, friends, investors and the startup world via their website.
The team plans on filming videos of their drive and adventure. They also plan on doing interviews with startup icons when they stop in San Francisco, Vegas and other exciting places.
The road trip to SXSW will be just as (if not more) effective than Audi having their driverless car drive from Los Angeles to Las Vegas for CES, albeit a little less boring.
Now Cargo has a reason for heading out to SXSW they are part of the Hatch Pitch competition and they plan on showing Cargo off to investors, with 2000 miles of fresh data to show off.
Good Luck and Bon Voyage Cargo! We’ll see you at the big show.