Startups SXSW Washington DC

Sympli Put Your Designers And Developers On The Same Page [sxsw]

DC Startup Sympli Keeps Designers And Developers On The Same Page

If you’ve ever been part of the process chain in designing a new mobile app than you are most likely aware of the constant struggle, keeping designers and developers on the same page. Unless your a funded shop, chances are your designers and developers are remote workers and often times in different time zones. Couple that with designers and developers working at a different pace, and juggling multiple projects, and you’ve got a recipe for disaster.

Even when developers and designers are working under the same roof it can be very hard to stay in sync. That was a problem Max Ignatyev found while working at the Washington Post (pre Bezos era). That’s what drove him to start Sympli.

sympli-1 Sympli Put Your Designers And Developers On The Same Page [sxsw]

“The application development process typically hits a snag when the time comes to handoff designs from designers to developers. Often, a lack of vital design information developers need to complete a project causes a back-and-forth between design and development teams,”  Ignatyev said. “While not intentional, the lack of communication between the two parties can be frustrating, often extending a project’s hours and cost. With Sympli, we’ve streamlined the process to ensure both parties receive exactly what is needed at the right time.”

Here are just some of the ways that Sympli helps developers and designers:

  • Asset generation: Sympli automatically generates and properly scales assets for Android, iOS, and web projects, in both vector and bitmap formats. This works for both Sketch and Photoshop mockups.
  • Asset naming: It handles asset names duplicates, exports hidden assets for you and even helps designers to stay within assets naming requirements for Android projects. (Yay! No broken builds for Android folks!) Coming soon: 9-patch assets support for Sketch and Photoshop, guided export of VectorDrawable assets for Android.
  • Brand management: Design teams can build Brandbooks that can be reused across multiple projects. Brand color names, text styles (coming very soon) and custom font files are all easily shared.
  • Easy sharing and team collaboration: Sharing a project is as easy as sending a link to your team. Sympli also keeps track of design mockup versions and automatically notifies the team of important updates (also integrates with Slack). Comments can be added to designs, and developers can visually compare changes, and even switch to previous versions of the mockups if needed. Coming soon: a new “design changes browser” feature that will eliminate the need for change descriptions from designers.
  • Developer perks: Up-to-date specs and assets in bitmap and vector format, visual assets synchronization, extended autocomplete for Android Studio, and visual design implementation in Xcode. Smart asset synchronization allows developers to create asset renaming rules to be applied every time a mockup is updated, instead of setting up asset naming conventions with design teams.

We spoke with Sympli’s CEO Tim Keough at the WEDC house at South By Southwest. Check out the interview video above and for more info visit