Are you looking to create a vide that can engage, entertain, and educate your audience simultaneously?
If so, you just may have found your solution in the whiteboard animation video.
You’ve probably seen a whiteboard animation video before: it’s where a hand onscreen draws a series of cartoon images while a voiceover narrates what’s happening.
In essence, a whiteboard video is simply an educational video that combines storytelling with high quality animation. It’s simple, it’s to-the-point, it’s engaging, and most importantly, it’s informative in a fun way.
Even if you don’t know how to create a whiteboard video yourself, you can still easily have one created through services such as Idea Rocket Animation. But before you spend your money on having a whiteboard video created, there are also some valuable tips you need to know.
Here are the top five tips to know before creating an educational whiteboard animation video:
Tip #1 – Have The Video Include Animated Characters
There is no better way to make your video more human or relatable than to include human animated characters. These characters will represent your customers, your students, your employees, or whoever the video is intended for.
The story of your video will then need to build around these characters. As the audience watches the character(s) progress through the story, they will build empathy for them and be more inclined to watch the video in its entirety.
Tip #2 – Optimize For Mobile
For the last few years now, less people have been viewing online content on their computers at home. Instead, smartphones have easily become the most popular mode for viewing content online, including watching videos.
What’s more, is that people are also becoming increasingly likely to watch videos while holding their phones vertically rather than horizontally. Keep this in mind when creating your video.
Tip #3 – Write A Script…And Then Read It Out Loud
You should never begin to create a whiteboard video without first writing a script for it. Most whiteboard animation services understand the importance of creating a script and will work with you to write one up before beginning on the animation.
As a word of advice, read your script out loud to yourself before finalizing it for the video (or better yet, have someone else read it out loud to you so you can listen to it as if you were watching the video).
Specifically, you want to make sure your script flows, sounds natural, and is informative. The script must be of equal quality as the animation itself in order to create a truly great video.
Tip #4 – Harness The Power of Storytelling
Remember, the main purpose behind any whiteboard video is to tell a story. Yes, even though your video may be for educational purposes, it’s the power of narrative that will After all, people naturally love stories.
Let’s say that you’re making a video for new employees who come to work at your company, and you want them to understand their responsibilities, the code of conduct for working at the company, and so on.
Rather than just list out those responsibilities and rules, your video can instead feature an animated character who comes to work at your company. You would then tell the story of that character carrying out his or her responsibilities and following the company’s rules and the government’s regulations.
It transforms an otherwise boring and routine subject into something that the audience can more easily relate to.
Tip #5 – Don’t Forget To Keep It Educational
Last but not least, don’t forget to make your video informative so it’s educational. It needs to tell a story like was just discussed, but it also needs to teach the viewer.
One reason why whiteboard videos are powerful educational tools is because people naturally learn easier when they are having fun. Therefore, it’s important not to overlook either the educational or the entertainment qualities of your video. Both must be properly balanced to create a video that truly contains value for your audience.
Creating A Whiteboard Animation Video
Now that you know the top tips for creating an educational whiteboard animation video, the next step is to actually have one created.
The whiteboard video are one of the most effective ways to make highly complex topics simple, and it’s why it has become one of the most popular genres of videos on the internet. If you’re looking for a way to both entertain and educate your audience at the same time, the whiteboard video is definitely the way to go.