Ukraine Startup CHCK-N Connects Liquor Brands To People Emotionally
I remember doing the startup conference tour a few years ago and everyone was talking about how to increase brand awareness either for a bar or for a liquor brand. There were several startups, that have since shuttered, hoping to grow a bar’s clientele through complicated offer and redemption processes. A Ukraine startup has figured out how to simplify that process, and connect people to their brand through the most important currency in the world, emotion.
It’s as simple as this, download the CHCK-N app, find a participating business, take a selfie, post it to Facebook, get a free drink. The sponsor gets exposure for the brand and the bar. The customer gets a free drink. This single handedly does three things; brings more people to the location, stirs brand awareness for the brand, gets the brand likes outside of traditional advertising.
CHCK-N makes money by charging the liquor brands $.01 per like up to 100 likes. If the selfie the participant took gets 5,000 likes, it still costs the liquor brand just $1.00. Although that doesn’t seem like a lot of money if CHCK-N gets thousands of participants per night that’s hundreds of thousands, of paid likes.
Participants were most likely going to take selfies anyway so why not get rewarded for it.
“The old marketing techniques focus on building brand awareness rather than brand loyalty,” says Lev Filimonov, Co-Founder at CHCK-N. “Our application helps liquor companies create a genuine emotional contact with their customers and create good memories that they can share together. With CHCK-N, we’ve laid down first brick in the creation of a technological marketplace for the most demanded currency of the new age — emotions.”
The application debuted Tuesday at the Collision Conference in New Orleans. The founders will be there later today to discuss their startup and how it’s changing the game for bar check in apps.