Silicon Slopes and Utah Jazz Partner For Arena Club
Typically having a swanky suite and club level access to an NBA team is something reserved for big corporations. It’s one of those things you strive for as the small guy. The power brokers are usually in the suites, that’s where the deals are made. For startups to get that kind of access they normally need a special invite or to attend an event, like The 2012 Brandery graduation at the Cincinnati Reds Club.
Well in a move to reiterate the citywide commitment to startups, innovation and entrepreneurship, Silicon Slopes the leading startup and entrepreneurial organization in Salt Lake City, and the Utah Jazz have teamed up for naming rights on their executive level club.
The partnership goes far beyond naming rights. Both organizations will benefit from working together. The Utah Jazz will keep their fingers on the pulse of innovation and the entrepreneurship ecosystem in their city and Silicon Slopes will reap benefits from their association with the team.
“The affiliation with a global organization such as the Utah Jazz will provide a competitive advantage for Utah’s tech and business community, especially as it relates to recruiting top-level talent and garnering unique visibility for Silicon Slopes from around the world,” said Clint Betts, executive director of Silicon Slopes. “As the state’s leading growth industry, this presence also amplifies the Silicon Slopes voice to help support Utah’s economy and create a pathway to a robust future.”
The Utah Jazz aren’t strangers to startups or technology. Their arena was christened the “Vivint Smart Home Arena” in 2015 in a ten year naming deal. Vivint was a startup in the smarthome and IoT space, a very progressive company that spun out of APX Alarm Security Solutions. The company was acquired by Blackstone in a $2 billion dollar deal in 2012. Blackstone is known for their commitment to startups, innovation and entrepreneurship as well.
The arena is currently going through a top to bottom $125 million dollar renovation which will see enhancements to fan experience from food to technology. Silicon Slopes will be able to use the club level space for events, demo days, pitch contests and more when the team is not playing.
“The Silicon Slopes Club will be an ideal location for tech and corporate leaders to merge business and basketball, increase awareness for Utah’s technology sector, and support the engagement, recruitment and retention of employees in the high-tech market. It will also be used to host community and business outreach programs on non-event days.” Silicon Slopes said.
While the professional sports teams teaming up with technology companies is nothing new, this is the first of it’s kind partnership when it comes to directly impacting the local startup ecosystem.