Riveter, The Co-Working Spaces For Women, Have Raised $4.75M For Expansion
We were around in the beginning, when WeWork was just expanding out of New York City. We knew they were onto something. Co-Working was already a thing but WeWork was able to bring the “coworking culture” at scale.
That coworking culture, free soda, free beer, ping pong, foosball, video games, tvs everywhere, sports on etc, is what many of us have become accustomed to when talking about that co-working culture. The funny thing is that all of those would make great benefits and great culture in a man cave.
Although unintentional, the culture and amenities many found in co-working spaces across the globe are often more appealing to men than women. Don’t get me wrong women aren’t looking for pink everywhere, flowers, pedicure stations and wine fountains, but they are looking for amenities that would support a woman working 8, 10, 12 hours a day on their own company.
Women are looking for c-working spaces that have mother’s rooms for nursing momtrepreneurs, and that may offer yoga or pilates classes instad of an adrenaline fueled ping pong slam or beer bong contest. They’re also looking for classes and events on topics that matter like raising money as a woman led startup or diversity in the workplace.
That’s why Amy Nelson created Riveter, a female forward platform and co-working space with locations in Seattle and Los Angeles. Riveter is all about the work, the startup and the hustle. They shy away from the foo-foo and glitz found at The Wing, an east coast company creating co-working spaces for women that would appeal to Paris Hilton over say Melinda Gates or SubPop’s Megan Jasper.
Nelson chose the name from the “Rosie The Riveter” graphics in the World War II era, “We Can Do It” posters, a testament to Riveters appeal to hard work and hustle.
That’s all paid off as the company announced a $4.75M investment on Monday, led by Madrona Venture Group which includes funding from Helm, X-Factor and Brilliant Ventures.
Bloomberg points out that unlike other “women only” spaces, about 20% of Riveter’s 700 members are men. There are also men on the company’s board. They will use some of the money in this latest round to expand into Los Angeles. Find out more about riveter at theriveter.co